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Weekly Digest | Issue #28

Another Friday, another Weekly Digest with some fresh news to take with you for the weekend! This week, we show you some of the secrets that brands and fashion stylists are using to promote their work and products. Check them out!
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Fashion label's success is now resting more and more on identity than on innovation. Brands such as Comme des Garçons, Rick Owens and Vetements have learned how to balance permanence with innovation. Discover them!
 
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Alexander Wang, whose eponymous imprint dates just over 12 years, embraced youth culture, social media and brand lifestyle from the get-go. Learn how he did it and "won" the Fashion industry.
 
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Lower heels are outpacing high heels in sales, but it’s about more than the return of Nineties trends. Read everything about the trend below.