New generation materials, which include alternatives to animal-derived raw materials, are rapidly conquering the fashion market. Studies show increasings in innovations in this area. Plus the amount invested last year more than double compared to 2020. According to the most recent study of the Materials Innovation Institute, the number of companies investing in new generation...
According to McKinsey, during 2022, the fashion industry will have the capacity to return to growth as changing category landscapes, discovering new digital frontiers, and emerging in advances in sustainability that continue to present opportunities for fashion businesses. After almost two years of disruption, fashion businesses are once again finding hope. And companies are adapting to...
World's fashion brands are emerging into the growing trend of immersive digital environments. - Metaverse. With the goals of building stronger connections with consumers; making instant sales and creating virtual influencers, fashion brands are giving their attention to metaverse and the digital world. Unsplash The metaverse is an inevitable part of Web 3.0. It is a...
From the modifications that happened during the current pandemic, are emerging new types of fashion consumers. So, we decided to know more about this topic. And understand which are the different types of fashion consumers. As well as the changes that have been occurring, when it comes to consumers behaviors, thoughts and attitudes. After a...
Seasonal Wardrobes will no longer be a classic! The fashion industry is changing towards a more sustainable future, and so are the consumer's needs and habits. Spring/Summer and Autumn/Winter wardrobes as we know them may become a thing of the past. And you are probably asking yourself why. Our team have done some research in order...
The footwear industry’s leading international trade fair, MICAM Milano happened on March 13-15, 2022, and we were there! This fair is a unique event that attracts exhibitors and buyers from all over the world. This edition the event took place in the Fiera Milano Rho trade fair district, and the footwear brands showcased the A/W 2022/23 collections to...
We decided to analyze the reasons that make Top Brands placing their production in our country, Portugal. We have done some research with the aim of better understand the real motivations of the top brands when they choose Portugal as their destination to produce their fashion collections. Portugal has a great manufacturing tradition when it...
A recent study made by YouGov shows that the consumption habits of the generation Z are changing. Young people between 18-24 years are running away from fast fashion, mass production and non-natural materials. We decided to know more about this topic, once our company is becoming more and more aware of the fashion industry impacts and...
