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            "content": "Updates to Max CPC for new campaigns | [View as a web page ]\n[Microsoft Advertising header logo. ]\n[Two people with bicycles on a scenic trail]\nUpdated Sept 7th, 2026 Hi info We\u2019re writing to let you know about an upcoming change to Max CPC. Beginning\nOctober 1, 2026, Max CPC will no longer be available for any\nnew non-portfolio campaigns through Microsoft Advertising online and Microsoft Advertising Editor. This update is designed to help advertisers invest more efficiently and reliably on Microsoft Advertising \u2013 Max CPCs can get in the way of automated bidding\u2019s ability to meet and deliver strong performance against your targets. Rather than using CPC caps, we recommend managing performance through the controls most directly tied to outcomes:\nbudgets, target CPA, target ROAS, and conversion value rules . Existing campaigns using Max CPC as of October 1 will continue to retain their Max CPC setting. Removing Max CPC from an existing campaign after October 1 will prevent you from setting a Max CPC value for that campaign in the future. This update applies for Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value, and Maximize Clicks bid strategies.\u202fAdditionally, Max CPC will remain available for all new and existing campaigns using portfolio bid strategies. For users of API (including tool providers) and Google Import, starting January 12, 2027 , Max CPC will stop being supported for new campaigns and existing campaigns not using Max CPC. Further updates on Max CPC in Microsoft Advertising will be provided in the future. If you have questions about how this may affect your campaign setup or holiday planning, please reach out to your Microsoft Advertising representative or [contact Support ] . Best, Microsoft Advertising\n[LinkedIn ]\n[Instagram ]\n[YouTube ]\n[RSS ]\nPlease do not reply to this email, which was sent from an unmonitored mailbox. Please contact [Microsoft Advertising ] if you have any questions.\nCopyright 2026 Microsoft Corporation. [Privacy Statement ] Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 USA\n[Microsoft footer logo ]",
            "role": "user"
        },
        {
            "content": "Thank you for reaching out. However, this email is strictly for processing new manufacturing requests. We are unable to assist with your inquiry. Best regards.",
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        }
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    "client_name": "Microsoft Advertising Service",
    "language": "English",
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