Psychotropical is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands.  Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.

 

PSYCHOTROPICAL

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This trend offers an almost hyperreal take on nature, with stylized patterns, phenomenal textures and mesmerizing colour effects.

Source text: WGSN

 

PANTONE TROPICal

 

Pedro Pinto