Spring/Summer 18 | The Visions – Psychotropical
Psychotropical is an evolution of the experience economy, focused on how nature will branch out to include virtual reality wonderlands. Also, as digital increasingly incorporates the physical, expect ‘phygital’ design: making design more lifelike and emotionally compelling.
This trend offers an almost hyperreal take on nature, with stylized patterns, phenomenal textures and mesmerizing colour effects.
Source text: WGSN