Storytelling 101: Telling a story before launching your Brand
3 January, 2018
10 January, 2018

Weekly Digest | Issue #41

New year, same kind of Friday with our #WeeklyDigest. This week we look at what the Fashion agenda will bring us this year. We also learn more about sneakers from the experts and see how it is possible to talk about custom clothing in minutes.
2018 trend
In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.
Sneaker Secrets
Experts at Sneaker Con offered strategies for identifying counterfeit shoes, gave advice on how to choose investment sneakers and said what they would be willing to pay for the right kicks
Custom Clothing Minutes
From bespoke footwear to monogrammed scarves, fashion brands are increasingly offering custom-made luxury clothing.