By the time Hilfiger started his namesake brand in 1985, his intuition for working with rising tastemakers and creating communities around them was finely honed. In some ways, he had mastered the art of influencer marketing before the term was ever coined.
Being a bonafide 'fashion girl' involves a lot of experimentation. After all, you can't find your 'look' until you've figured out what it isn't, right?
A midst the annual amfAR gala and after-show parties, Milan Fashion Week's nightlife is punctuated by a conscious proposition: The Green Carpet Fashion Awards.