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Fashion Industry Tag

The Current Economic Model Doesn’t Work Anymore In The Fashion Industry

A study from the Technology University of Sydney concludes that changing the fashion economic model, putting aside the strategies based in GDP growth, is the only way to reduce problems related to sustainability in the fashion industry. At a time when fashion industry starts to questioning itself about the growth strategies anchored at all costs...

New Generation Materials Are Conquering The Fashion Market

New generation materials, which include alternatives to animal-derived raw materials, are rapidly conquering the fashion market. Studies show increasings in innovations in this area. Plus the amount invested last year more than double compared to 2020. According to the most recent study of the Materials Innovation Institute, the number of companies investing in new generation...

Important Themes For Fashion Businesses During 2022

According to McKinsey, during 2022, the fashion industry will have the capacity to return to growth as changing category landscapes, discovering new digital frontiers, and emerging in advances in sustainability that continue to present opportunities for fashion businesses. After almost two years of disruption, fashion businesses are once again finding hope. And companies are adapting to...

Fashion Consumers Are Changing

From the modifications that happened during the current pandemic, are emerging new types of fashion consumers. So, we decided to know more about this topic. And understand which are the different types of fashion consumers. As well as the changes that have been occurring, when it comes to consumers behaviors, thoughts and attitudes. After a...

People Are Giving Up On Seasonal Wardrobes

Seasonal Wardrobes will no longer be a classic! The fashion industry is changing towards a more sustainable future, and so are the consumer's needs and habits. Spring/Summer and Autumn/Winter wardrobes as we know them may become a thing of the past. And you are probably asking yourself why. Our team have done some research in order...

Why Is Generation Z Running Away From Fast Fashion?

A recent study made by YouGov shows that the consumption habits of the generation Z are changing. Young people between 18-24 years are running away from fast fashion, mass production and non-natural materials. We decided to know more about this topic, once our company is becoming more and more aware of the fashion industry impacts and...