After going carbon neutral in September, Gucci is daring other companies to do the same. CEO Marco Bizzarri published an open letter to CEOs yesterday, asking them to take urgent steps to reduce their greenhouse gas emissions, instead of solely focusing on goals for over the next decades.
The word “organic” is a powerful marketing tool. In clothing—just as in food—brands love to tout their use of organic agricultural products to show they’re doing their part to fight the industry’s outsized environmental footprint. They know consumers want products they believe are better for them and the planet.
Since launching her eponymous brand, Stella McCartney has made it her mission to campaign for animal rights. Upon establishing her namesake brand, McCartney endeavoured to make hers an ethical and conscious company, which vowed to never use leather, fur, skins or feather in the production of any of its materials.