Take 3 minutes and you’ll find the answers to all your questions in this article about première vision! Created in 1973, Première Vision is a unique platform for exchanges in the fashion industry. Twice a year, the show brings together in one place all the resources needed to build ready-to-wear, footwear, and costume jewelry collections. It...
Come with us understanding the history of the fashion industry! Back In The Days In prehistoric times, in the early days of humanity, clothing was only functional. Indeed, many ethnologists believe that man invented clothing out of modesty, to hide his nakedness. From the 14th century onwards, aristocratic fashion was born: fashion allowed the wealthy classes to distinguish...
World's fashion brands are emerging into the growing trend of immersive digital environments. - Metaverse. With the goals of building stronger connections with consumers; making instant sales and creating virtual influencers, fashion brands are giving their attention to metaverse and the digital world. Unsplash The metaverse is an inevitable part of Web 3.0. It is a...
The footwear industry’s leading international trade fair, MICAM Milano happened on March 13-15, 2022, and we were there! This fair is a unique event that attracts exhibitors and buyers from all over the world. This edition the event took place in the Fiera Milano Rho trade fair district, and the footwear brands showcased the A/W 2022/23 collections to...
We decided to analyze the reasons that make Top Brands placing their production in our country, Portugal. We have done some research with the aim of better understand the real motivations of the top brands when they choose Portugal as their destination to produce their fashion collections. Portugal has a great manufacturing tradition when it...
A recent study made by YouGov shows that the consumption habits of the generation Z are changing. Young people between 18-24 years are running away from fast fashion, mass production and non-natural materials. We decided to know more about this topic, once our company is becoming more and more aware of the fashion industry impacts and...
Modtissimo is the one and only fair in the Portuguese textile sector. This fair happens twice a year, and gathers from yarn producers to garment manufacturers. It is a showcase for one of the largest textile clusters across the Europe. The last edition (59th) of the salon Portuguese textile, happened during 16th and 17th February...
Brand creation is increasingly common in the world of influencers and appears to have become a new trend recently. So, we have done some research to understand the reasons that lead influencers to create their own brands, especially in the fashion industry. Since we are experts in clothing and shoes sustainable development and production in...
