Moschino is that kind of brand that shows of all the simple, American pleasures — dolls, Saturday cartoons, fast food, Mickey Mouse. On April 15, H&M confirmed its latest designer collaboration, with Italian fashion brand Moschino. News of the collaboration was first revealed late the evening before, at Jeremy Scott’s 11th annual party, held at Coachella music festival. The announcement, which is always one of the most eagerly-awaited on the fashion calendar, came via an Instagram live call from Gigi Hadid to the designer.
“I am so excited about Moschino X H&M,” Scott said of the announcement. “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
This autumn, he’ll give it to them. Scott will launch a unique collaboration with H&M, a chance to deliver his exuberant aesthetic to the masses for the first time. Be prepared to shop at your favorite store or at the online store on the 8th of november. Check out some of the products that will launch at the collection.
