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Runway

Sustainable Fashion Business – The Guide To Build One

Fast fashion has grown exponentially over the last few years. This model allows mass consumerism with the planet paying the price. And putting apart sustainable fashion model. Fast fashion is a business model in which low-quality clothes, shoes and accessories are mass-produced at low costs. Plus shops stocking new ranges more than every season. The...

The Victims Of Fast Fashion

The Fast Fashion production model, as the name implies, is characterized by “quick fashion”. It prioritizes speed in the production and delivery of the product, which makes it cheaper. The low cost is due to several factors, such as cheap labor and even the use of child labor.Although we live in a technologically advanced world,...

The Importance Of Labels

Labels are presented as a proof of social commitment. Indeed, it guarantees the conformity of a company or an organization, a product, or a service to defined criteria. Labels are therefore good tools to prove transparency towards consumers, partners, suppliers, employees… We can take the example of several eco-responsible labels such as the Global Organic Textile...

Copenhagen International Fashion Fair – CIFF 2022

Copenhagen International Fashion Fair - CIFF is the longest running fair in northern Europe. Over the past decade, CIFF has become a major bi-annual destination for the international fashion industry. Along the way, it has evolved the trade show concept and earned the reputation for being one of Europe’s most dynamic and Innovative sales platforms....

Copenhagen Fashion Week Takes The Lead In the Green Transition Of Ready-To-Wear Clothing

Copenhagen Fashion Week is the leading Nordic biannual fashion week held in January/February and August. The festival is known for energizing the city with fashion events (exhibitions, cool street parties, mini-concerts, competitions, trend shows…). Furthermore, sustainability is the core focus area for Copenhagen Fashion Week. It is observed and seen as giving the temperature of the sector’s...

Is Responsible Fashion Only For The Wealthy?

"If we don’t succeed in making responsible fashion accessible to all, the movement will fail.” So, we question ourselves if responsible fashion is only for the privileged. Is buying less a utopian vision? And a way of mocking the lower social class? “I don’t think it’s a viable option for business. Think it’s hard to tell consumers...

Thoughts About Greenwashing

«We can cowardly close our eyes, turn our heads away, pretend not to see but we cannot remain indifferent if we have seen” Abbé Pierre. The economist Robert Reich said, “when you hear a company boast about being environmentally friendly, don’t applaud. In an ultra-competitive capitalism, which I call ‘super capitalism’, it is naïve to think...

Responsible Production Of Jeans

The whole world wears denim jeans! We wear denim so often that we no longer question its composition. How is the masterpiece of all our wardrobes produced? Where is it produced? What is its impact on the planet? 2 billion jeans are sold worldwide each year, or 60 jeans per second, making them one of the...