Whether you are emerging in the fashion industry or looking to scale the business of your own fashion brand, you may know that the fashion industry is a competitive space.
Also, online shopping is expected to account for nearly one-third of retail sales by 2024.
So having a good website is crucial to enter in this market.
Users have high expectations when shopping online. From speed of delivery, to mobile friendly and a great user experience in general, these are top aspects when surfing in a new website.
So, today we bring you some of the most important elements to include in your website design in order to make a good impact in your target audience.
Scroll down to know what are the indispensable factors in a fashion brand website.
1 – High-quality photography:
High-quality photography is a must for all brands! But, when it comes to fashion brands, we think that it is even more important to have good looking photos at the website. They should transmit the DNA of the brand, and good vibes!
The fashion industry is visually stimulating, and photos capture the essence of your brand aesthetic.
High-quality images on your website will guide your customer on the latest trends, styles and ways to wear the pieces.
2 – Lead Generation:
Lead generation should be a prominent feature of the website. You can achieve more leads through different marketing strategies and actions, such as: delivering and creating the right content to your potential customers (content marketing); sending newsletters (email marketing); giving personalized discounts, creating differentiation and innovation. Contact forms are a great way to improve your ROI and deliver the best content to your audience. Make them a visible element of your website.
3 – Good User Experience:
There’s nothing worser than a confusing website. The goal of a good user experience is to help users do what they want to do when interacting with your business. It may be tempting to only think about details that help communicate what you want people to know (like product information) and what you want them to do. Therefore, the user experience should always be at the forefront of design.
4 – Brand identity:
Any fashion brand can head to Shopify to create an e-commerce website. However, customers want to see what makes the brand different. Branding plays an essential role in making the brand come to life with mission, vision and values.
Add a human touch to the messaging and incorporate the style and aesthetic you want to portray.
Your brand assets should speak volumes and show customers why they need to buy your pieces and include them into their lifestyle.
5 – Optimization:
The main aim of any fashion website is to convert views into sales.
Using conversion rate optimization (CRO) techniques, analyze your sales pages to increase revenue without increasing costs.